Episode Summary
In this episode of the Swimming Ideas Podcast, we explore how swim instructors and swim school owners can use social media to promote their swimming lessons. We cover key platforms, strategic questions to ask yourself, tools to streamline your efforts, and examples of accounts that do it well.
Key Platforms
What to Watch Out For
- Photo requirements and privacy concerns
- Automatic waivers unless specified
- Avoiding inappropriate pictures
- Knowing who you are targeting
- Defining the purpose of your social media strategy
Goals for Your Social Media Strategy
- Enrollment
- Get the word out
- Website traffic
- Email list growth
- Registration
Who Is in Charge?
Decide who manages your social media accounts and establish a consistent update schedule.
Tools for Social Media
Accounts That Do It Well
- @swimming.lessons
- @aquatotsmichigan
- @babyswimmingthailand
- @salineswimteam
- @aquatotsschandler
- @SwimLessonsProb
- @FloridaSwimLSC
- @BigBlueSwimming
Listen to the Episode
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